To shake up the Italian pasta sauce market in the UK, Dolmio tasked us to rediscover what it means to cook Italian.
Dolmio’s new brand identity taps into a desire for freedom and fun, modernising the brand to entice a younger demographic. Shifting the focus from provenance to delicious and eclectic taste, we updated Dolmio’s word mark with an eye-catching and epic quality that captures the joy we get and the freedom we feel from creating big-hearted meals.
For the launch of Ben’s Original’s new Plant Powered product range, we were tasked to develop digital comms to inject some excitement in the category.
The Ask - Create a campaign to launch Pedigree Multivitamins in the United Kingdom, Germany, France & Poland
The Solution - Dogs who take Pedigree Multivitamins are brimming with health & energy. They’re bursting with Big Dog Energy (even if they’re a Chihuahua!)
A simple & joyful idea that playfully yet clearly dramatises the health benefits of taking Pedigree Multivitamins.
How to socialise KFC in the newsfeeds of Australians?
We created a discoverable experience infeed by showing up in places Australians don’t expect KFC to appear in authentic ways, making KFC matter now.
The ask - Create a brand awareness campaign for Pararoos that is true to their identity.
The answer - #UNDEFEATED
Defeating Cerebral Palsy, the Pararoos have already won the biggest game of their lives.
Before taking the football field, they took on a number of challenges that life threw at them. Guess what? They have defeated each one and emerged successful. Irrespective of what happens on the field, they will always remain Undefeated.
Brand Campaign 2015
After being struck by numerous calamities and eventually winning the Indian Super League cup in 2014, Chennaiyin FC needed a campaign that would demonstrate what the city, the fans and the team is truly made off.
Using the essence of moments from the 2014 tournament, we created a campaign filled with moments that Chennai and only Chennai could boast off.
I surely did not succeed at everything that I did, and I am glad I failed. Failures taught me what no success could ever - Relentlessness.
It is one thing to talk about our failures once we have achieved our goals and another to do so while we are still chasing our dreams - In the age of fake smiles and Insta-happiness, I aim to inspire more and more individuals to do so.
